The Mann & Noble NZ team has secured incremental distribution of the Ninja range in Noel Leeming NZ. Their local knowledge and depth of relationship with the local retailers combined with the strength of the M&N portfolio has allowed the team to deliver on a significant building block for this year’s growth.
Noel Leeming, with 67 stores and a presence across all New Zealand, is a significant part of the NZ electrical and small appliance landscape. As part of The Warehouse group, including The Warehouse, Torpedo 7 and Warehouse Stationary, Noel Leeming is a must have retailer for electrical brands.
Taking a “trial and deliver” approach the team leveraged POS execution and instore field work to ensure Ninja stood out from the crowd and sales results delivered on potential. To go from trial to full ranging and agreed joint business plan with deliverable objectives and annual growth targets in place is a proven success strategy for M&N NZ.