Our Story
Mann & Noble was founded with a clear mission: to help great brands thrive in retail. After decades of experience with global brands and major retailers, we saw the need for a true growth partner, one that simplifies the retail journey and drives results, from head office meetings to shelf execution.
We remove the complexity of launching and scaling in Australia’s biggest retailers. Whether it’s navigating commercial terms, managing orders, or handling in-store merchandising, we take care of the operational load so our partners can focus on product, brand, and innovation.
We believe every product is more than a shipment, it’s a moment of connection between people. That belief is at the heart of everything we do. It’s why we built the Integrated Outsource Services business: to bring together deep retail expertise, logistics excellence, and real passion for brand success.
Our purpose "We Deliver Smiles" reflects both the experience we create and the results we deliver.
Headquartered in Sydney, we’re proud to support both startups and global brands with flexible, strategic solutions that grow with them.
Distributor or 3PL - best of both
Partnering with Mann&Noble means:
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Market Entry Strategy:
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Leverage our existing relationships with retailers to quickly penetrate the market.
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We can provide insights into local consumer behaviour.
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You have control over brand positioning, pricing, and customer engagement.
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Together we can create a tailored marketing strategy to suit the Australian market.
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Regulatory Setup:
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We can assist with importation, customs clearance, and compliance with Australian regulations.
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Assist you to ensure your product is compliant with the Australian Competition and Consumer Commission (ACCC) guidelines.
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You still may need to liaise with the Australian Taxation Office (ATO) and ensure compliance with the Therapeutic Goods Administration (TGA) if applicable.
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Staffing:
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We manage logistics though you choose whether you want to hiring local staff for sales, marketing, and customer service roles or lean into our staff for account management and sales.
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Consider appointing a local brand manager to oversee the our relationship and brand representation.
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Cost Implications:
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Lower upfront investment compared to setting up your own operations.
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Savings on initial investment on office setup, staffing, and marketing expenses.
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Higher long-term profitability for brand owner through direct sales and brand control.
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Retail Partnerships:
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We have established relationships with major retailers, facilitating shelf space acquisition.
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We work with you on retail strategies and promotions.
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Direct engagement with retailers by your team if applicable allows for customised agreements and promotions.
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FAQs
Q1: Do I need a local sales office or entity?
A: Not necessarily. We can operate as your in-market partner while you remain offshore. Alternatively, we can support a phased setup if you plan to establish locally.
Q2: Can Mann&Noble support Amazon Australia and D2C fulfilment?
A: Yes. We have experience managing Amazon listings and logistics, including FBA prep, plus B2C fulfilment via our 3PL network.
Q3: How long does a typical launch take?
A: Most brands go live within 4 to 6 months, depending on retailer category review cycles and product readiness.
Q4: What product categories do Mann&Noble specialise in?
A: Small kitchen appliances, homewares, electronics, lifestyle products, and general merchandise. We have a subsidiary Australian Grocery Distributors that specialises in Food & Beverage.
Q5: What if my brand is completely new to market?
A: That’s our specialty. We’ll craft the retail story, train staff, and make sure your brand earns attention in the right channels.
Q6: Can Mann&Noble help us navigate Australian product compliance and certifications?
A: Yes. We work closely with testing agencies and regulatory bodies to ensure your products meet Australian standards, including electrical safety, labelling, and sustainability requirements. We’ll guide you through the entire compliance process.
Q7: How does Mann&Noble structure commercial terms with new brand partners?
A: We offer flexible engagement models—ranging from traditional distribution with wholesale pricing to agency-style partnerships where you retain ownership of inventory. Commercials are tailored based on brand maturity, risk profile, and support requirements.
Q8: Do you manage local marketing or brand activation?
A: Absolutely. We coordinate digital campaigns, in-store activations, PR outreach, and seasonal promotions in line with your brand guidelines. Our local insights ensure your message resonates with Australian consumers.
Q9: What makes Mann&Noble different from a pure distributor or 3PL?
A: Unlike traditional distributors, we offer strategic account management and brand ownership-style support. And unlike 3PLs, we don’t just ship boxes—we build brands. Our integrated service spans sales, marketing, merchandising, logistics, and reporting.
Q10: What’s the first step to working with Mann&Noble?
A: Reach out for an initial discovery session. We’ll discuss your goals, assess category fit, and propose a tailored go-to-market approach. From there, we can move to product evaluation, retail targeting, and rollout planning.